Employer Branding

A project that assumes long-lasting activities, with a purpose to develop a professional image of an employer among all target groups – present and former workers and shareholders from the external environment, among other potential candidates for work, clients, consumers and competitors.

We support actions in the following fields:

Internal Employer Branding

We develop a strategy directed at the present employees of the company We implement solutions allowing to create a pleasant working atmosphere and a possibility of development

External Employer Branding

We develop a strategy that is directed mainly at the potential employees. Purpose of such actions is to create a company image as an interesting employer.

Schedule of actions:

  • Audit of brand perception based on the extended SWOT analysis.
  • Preparation of the employer’s brand development strategy (values and attractiveness of the target group, specification of advantages arising from being employed in the organization).

  • Selection of tools and realization of the strategy.

  • Summary, preparation of a final report including determination of a long-standing strategy for the employer’s brand management.


development of an effective company’s image

efficient acquisition of talents from the labor market

lower rotation of personnel

improvement of personnel motivation and involvement

improvement of attractiveness of the company on the labor market

development of permanent relationships with employees

stronger organizational structure